2 Comments

  1. Air Marshal

    I always find the “organic” label a bit of a weird one when it comes to alcohol. It sort of becomes a form of green washing and for mind is a bit unnecessary: the casks are typcially wood and are recycled year in year out and by necessity need to be free of impurities and “bad things”. The base ingredients are pretty straightforward and lets face it, the distilling processes is just a lot of heating and cooling. Sure, I’m over simplifying, but it’s not like making good whisky is an over processed task with all kinds of chemical additives. Adding an “organic” label is just a marketing ploy and the target audience it appeals to don’t drink whisky.

    • Couldn’t agree with you more mate, especially your last point about the target audience the “organic” label appeals to. Flipping it around, I don’t know a single whisky drinker who would choose one malt over another just because it is organic.

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